The company also called out Google’s FLEDGE (short for First Locally-Executed Decision over Groups Experiment), its new method of ad re-targeting (otherwise known as those obnoxious ads that follow users wherever they go on the web). Why not? Fundamentally it’s because, by default, Google Chrome will still be automatically surveilling your online activity and sharing information about you with advertisers and other parties so they can behaviorally target you without your consent,” wrote DuckDuckGo’s product director Peter Dolanjski in the post. “While some suggest that Topics is a less invasive way of ad targeting, we don't agree.
DuckDuckGo has joined the chorus criticizing Google’s new ad tech, which the search giant is currently testing on a limited number of users. The search giant’s Privacy Sandbox initiative - its alternative method of tracking and targeting users for online ads that Google argues is more privacy-focused - has been met with scrutiny by regulators and privacy advocates.
In a blog post, DuckDuckGo informed users that they can block Google Topics and FLEDGE via its extension, or just disable the “Privacy Sandbox” setting in Chrome. The privacy-focused browser DuckDuckGo has updated its Chrome extension to block two new ad targeting methods that are a part of Google’s Privacy Sandbox.
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